Which means that vanishing from Google search results in Europe puts an especially large handicap on any business’ ability to compete in the region. In Europe, Google’s search engine has a massively dominant share of the market - of circa 90 percent.
It is also especially pertinent to consider intention here, given that Google is under antitrust investigation in the European Union (and elsewhere), with the EC’s competition commissioner probing long-running complaints that the company actively demotes rival services in its own search results - impeding their ability to compete. So, in other words, Google is not an entirely disinterested bystander when it comes to a rival email product’s success. If you’re the maker of a popular, zero access encrypted webmail product and suddenly discover your product is no longer featuring in Google search results for queries such as “secure email” and “encrypted email,” what do you conclude?īut the rather more pertinent question is whether your product’s disappearance is accidental or intentional - given that Google also offers a popular webmail product, Gmail, albeit one that does not offer zero access because users “pay” the company with their personal data, which feeds into Alphabet’s user profiling and ad targeting engines.
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